Project:
Consultant services to Football Foundation supported 3G FTP project.
Delivery:
Linking an educational establishment with two large partner clubs and the wider local community to develop a community centric facility in a high deprivation area in Teesside.
Support:
Creation of new agreements with partner clubs, to provide suitable usage plan to engage both traditional formats of football to the wider challenges within the local community – socio-economic deprivation, low levels of physical activity, financial barriers to participation.
Achieved by development of an appropriate business plan, including income/expenditure forecast.
Negotiation of engagement with partners initially reluctant to link into the project (aspirations of creating their own facility locally). Provided feasibility and rationalisation of aspirations to deliver a similar facility on club site.
Outcomes:
2 partner club agreements established, creation of partnerships with Redcar and Cleveland Council (including significant capital investment towards the total project cost, despite initial reservations – see above).
Links to external delivers secured, including Middlesbrough FC Foundation, SportsWorks (disability sport provider) and Leisure Service providers to provide free at point of contact sessions removing financial barrier to participation.
Creation of mental health specific sessions, utilising sport as an engagement tool to work with local residents, including those recently impacted with closure of steel works locally.
Provision of services and sessions to local migrant population previously overlooked for engagement with sport and physical activity
Free at point of contact activities for local children (in an area of high levels of obesity in children), with links to local clubs to support improvements in physical activity and health.
Approximate value of project: £800,000
